Guest post by Sheila Krueger, former Head of Global Benefits at Zoom.

In the years I have worked in benefits, there have been wide swings in the “hot” benefit. With over 10,000  point solutions on the market, it’s more true now than ever. A couple of weeks ago, I asked my LinkedIn network what they thought the next “flavor of the month” would be. 

The results were very interesting. 

An overwhelming 34.6% of respondents selected a program in the caregiving realm (eldercare, childcare, pet programs). The next most popular category (26.9%) was health-care add-ons. This category included expanded services for those with conditions that may not be receiving focused treatment via a PCP (menopause, radiology, cancer support, genetic testing, and longevity). 

Only slightly behind health-care add-ons was mental health at 23.1%. Flexibility and pets rounded out the responses. Flexibility was reflected as Lifestyle Savings Accounts (LSA) by all respondents. 

When I think about “Flexibility” it seems that all of these categories truly fit the “Flexibility” theme. As employees, we’d love to pick and choose the point solutions that fit our needs and lifestyle. As an employer, we have to be fiscally prudent and maximize our budget to serve the majority of our employees. 

While the LSA has been touted as a flexibility tool, I think there’s a better option.

This is why I am excited about Fijoya. 

For employers, it’s the ideal solution: instead of trying to keep up with every employee’s needs and requests, employees can use the Fijoya app to shop for whatever they want from over 3,000 health and wellness options. As trends shift, the platform evolves, offering the latest and greatest options. If an employee desires something that isn’t available, Fijoya can add it to the platform within days. 

This represents the next level of flexibility, ensuring that whether the next ‘flavor of the month’ is caregiving, healthcare add-ons, mental health, or something unexpected, employees have access to what they need, when they need it, without adding another vendor to our benefits stack and increasing costs.

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